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malicious communications logo concept

Malicious Communications animated logo concept

20th June 201618th June 2019 sixsixninenine Logo Design and Branding

Hate-mail as a service might seem like an outlandish non-starter of an idea, but if you’ve ever come across Mr. Bingo’s Hate Mail or Birdbymail you’ll already know that there’s a market for sending affectionate correspondence disguised as contemporary insults.

 

I started off with pencil sketches, but instead of digitising them and tracing I decided to start from scratch once in Illustrator. I resorted to tracing a photo of my hand in the ‘bird’ pose.

malicious communications logo sketches

Even then, I made a lot of changes to the vector shape for the final design as what looked ‘correct’ in the photo, did not translate well to the vector.

malicious communications animated logo

I’ve created a minimal, black and white animated logo concept for the idea of sending insults by traditional mail. The envelope opens to allow a middle-finger salute to emerge.

In the first drafts of this animation, the finger was the first thing to appear, but by having the hand-lettering appear first and the envelope open as the finale, it’s serves to better deliver the punchline.

 

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